Innovation, Trust & Business

No business can exist without trust, especially the ones who deals with online transactions and intangible products like software, cloud services and digital products in general. 2016 Edelmen survey “Trust Barometer” found that countries with higher levels of trust were more supportive of business innovation. Trust is therefore vital in adoption of innovation.

We need trust to innovate, Mike Pitts, innovateuk.blog.gov.uk